{"id":11260,"date":"2025-09-13T11:55:17","date_gmt":"2025-09-13T09:55:17","guid":{"rendered":"https:\/\/www.saasweb.agency\/online-marketing\/"},"modified":"2026-10-27T18:03:05","modified_gmt":"2026-10-27T17:03:05","slug":"online-marketing","status":"publish","type":"page","link":"https:\/\/www.saasweb.agency\/en\/services\/content-marketing\/online-marketing\/","title":{"rendered":"Online Marketing"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-custom-content-position is-position-center-left landing-hero\" style=\"min-height:560px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"2560\" height=\"1200\" class=\"wp-block-cover__image-background wp-image-10650 size-full\" alt=\"\" src=\"https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel.webp 2560w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-300x141.webp 300w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-1024x480.webp 1024w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-768x360.webp 768w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-1536x720.webp 1536w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-2048x960.webp 2048w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-960x450.webp 960w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-600x281.webp 600w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-50x23.webp 50w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-150x70.webp 150w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-400x188.webp 400w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-100x47.webp 100w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-250x117.webp 250w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-1000x469.webp 1000w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#0b242b\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Online Marketing<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Online Marketing \u2013 Visible, Relevant, Successful<\/h1>\n\n\n\n<p class=\"landing-hero__lead wp-block-paragraph\">With targeted online marketing, we bring your brand before the right eyes \u2013 at the right time, in the right place. Because we combine marketing with technical expertise, our process begins with the website itself: search engine optimization, value-added content, and landing pages. This is complemented by advertisements and social media.  <\/p>\n\n\n\n<div class=\"wp-block-group landing-hero__actions is-layout-flex wp-block-group-is-layout-flex\">\n<p class=\"landing-btn landing-btn--primary wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/contact\/\">Request a Marketing Check<\/a><\/p>\n\n\n\n<p class=\"landing-btn landing-btn--ghost wp-block-paragraph\"><a href=\"#ranking\">Check Ranking<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns landing-facts is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">Visibility<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">Increased reach through SEO, GEO, Google Ads, and social media<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">Content<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">Appropriate copy with context and the right keywords<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">Measurable<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">Tracking, reporting, cost control<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">GDPR<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">Compliant integration of all tools<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-columns landing-feature is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-eyebrow wp-block-paragraph\">SEO and GEO<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Be Found \u2013 on Google and in AI Answers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good ranking on Google is no coincidence. We optimize your website technically and content-wise so that you are reliably found for relevant search queries \u2013 organically, permanently, and measurably. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More and more people are not only asking Google but also AI assistants like ChatGPT, Perplexity, or Google&#8217;s AI Overviews. With GEO (Generative Engine Optimization), we ensure that your content appears there as a source \u2013 through clear structure, structured data, and answers to real questions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If a <a href=\"https:\/\/www.saasweb.agency\/en\/services\/planning\/website-relaunch\/\">website relaunch<\/a> is planned anyway, we secure existing rankings at the same time.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list landing-checklist\">\n<li><strong>Keyword Strategy:<\/strong> A combination of short-tail and long-tail terms for reach and relevance<\/li>\n\n\n\n<li><strong>On-Page Optimization:<\/strong> Title, meta description, structured data, internal linking, technical SEO<\/li>\n\n\n\n<li><strong>Content Optimization:<\/strong> Guide pages, blog articles, FAQ sections, and landing pages with added value<\/li>\n\n\n\n<li><strong>Off-Page SEO:<\/strong> High-quality backlinks, business directories, guest posts, and local signals<\/li>\n\n\n\n<li><strong>GEO:<\/strong> Preparing content so that AI assistants understand, cite, and link to it<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div id=\"ranking\" class=\"wp-block-group landing-form has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Ranking Check<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Position in Google Search Results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Test which position your page holds for a keyword on Google.<\/p>\n\n\n        <div class=\"sw-serp-wrapper\">\n            <form method=\"post\" class=\"sw-serp-form\" style=\"margin-bottom:1rem\">\n              <input type=\"hidden\" id=\"sw_serp_nonce\" name=\"sw_serp_nonce\" value=\"2d1de001e6\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/11260\" \/>              \n              <p>\n                <label for=\"sw_serp_url\"><strong>Deine Ziel-URL<\/strong><\/label><br>\n                <input type=\"url\" id=\"sw_serp_url\" name=\"sw_serp_url\" required\n                  placeholder=\"https:\/\/example.com\/\"\n                  value=\"\" style=\"width:100%;max-width:520px\">\n              <\/p>\n              <p>\n                <label for=\"sw_serp_keyword\"><strong>Keyword<\/strong><\/label><br>\n                <input type=\"text\" id=\"sw_serp_keyword\" name=\"sw_serp_keyword\" required\n                  placeholder=\"z. B. website coach karlsruhe\"\n                  value=\"\" style=\"width:100%;max-width:520px\">\n              <\/p>\n\n              \n              <p>\n                <button type=\"submit\" class=\"button button-primary sw-serp-submit\">Ranking pr\u00fcfen<\/button>\n                <div class=\"sw-serp-status\" role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/div>\n              <\/p>\n            <\/form>\n\n            <div id=\"sw-serp-results\">\n                          <\/div>\n        <\/div>\n        \n<\/div>\n\n<div class=\"wp-block-group alignfull landing-approach has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Holistic<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integrating Technology, Content, and Data<\/h2>\n\n\n\n<p class=\"landing-approach__intro wp-block-paragraph\">Successful online marketing only works when technology, content, and analysis mesh together. That is why we combine marketing know-how with our technical expertise \u2013 from website optimization to performance monitoring. <\/p>\n\n\n\n<div class=\"wp-block-columns landing-approach__grid is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Technology<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From website optimization to the GDPR-compliant integration of all marketing tools.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Guides, FAQs, and landing pages that answer search queries and lead to inquiries.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clean tracking and conversion measurement, continuous evaluation, reporting, and improvement.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"landing-btn landing-btn--primary wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/services\/content-marketing\/copy-content-landing-pages\/\">More on Copy, Content &amp; Landing Pages<\/a><\/p>\n<\/div>\n\n<div class=\"wp-block-columns landing-feature is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-eyebrow wp-block-paragraph\">SEA and Ads<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Paid Reach with Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With targeted ad campaigns, we increase reach, brand awareness, and conversions. We handle conception, implementation, and ongoing optimization \u2013 so you get the maximum out of your budget. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list landing-checklist\">\n<li><strong>Google Ads:<\/strong> Search ads, display campaigns, and remarketing with a clear keyword and target group strategy<\/li>\n\n\n\n<li><strong>Retargeting:<\/strong> Re-engaging visitors who abandoned a purchase or inquiry<\/li>\n\n\n\n<li><strong>Lookalike Audiences:<\/strong> Automatically expanding successful target groups based on real customer data<\/li>\n\n\n\n<li><strong>Social Ads:<\/strong> Advertisements on Meta (Facebook\/Instagram), LinkedIn, YouTube, or TikTok \u2013 tailored to target audience and budget<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns landing-feature is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Social Media<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Present in Your Target Group&#8217;s Daily Life<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Social media is not an end in itself. Used correctly, it becomes the engine of your brand communication. We help you plan content, build communities, and strengthen relationships \u2013 authentically and strategically.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list landing-checklist\">\n<li><strong>Content Strategy:<\/strong> Planning and implementing regular, relevant content with added value<\/li>\n\n\n\n<li><strong>Community Management:<\/strong> Moderation, dialogue, and fast response to comments and messages<\/li>\n\n\n\n<li><strong>Partnerships and Influencers:<\/strong> Collaborations with suitable brands or individuals for greater reach<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group landing-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Further Topics<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Foundation of Good Marketing<\/h2>\n<\/div>\n\n<div class=\"wp-block-columns landing-tiles is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column landing-tile is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-tile__badge landing-tile__badge--icon landing-tile__badge--bulb wp-block-paragraph\">Consulting<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consulting and Conception<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Understand first, then recommend: Independent consulting from initial orientation to ongoing operations.<\/p>\n\n\n\n<p class=\"landing-tile__link wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/services\/planning\/consulting-and-conception\/\">More on Consulting<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column landing-tile is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-tile__badge landing-tile__badge--icon landing-tile__badge--refresh wp-block-paragraph\">Relaunch<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Website Relaunch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Restart without starting from scratch \u2013 with organized migration, SEO safeguarding, and operations from a single source.<\/p>\n\n\n\n<p class=\"landing-tile__link wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/services\/planning\/website-relaunch\/\">More about Relaunch<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column landing-tile is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-tile__badge landing-tile__badge--icon landing-tile__badge--text wp-block-paragraph\">Content<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Texts, Content &amp; Landing Pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Texts, landing pages, and content structures that are understandable and contribute to measurable results.<\/p>\n\n\n\n<p class=\"landing-tile__link wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/services\/content-marketing\/copy-content-landing-pages\/\">More about Texts and Landing Pages<\/a><\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group landing-cta has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Start with a Marketing Check<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We review your current visibility, ads, and social media presence \u2013 and show you which measures will gain you more reach and leads in the short and long term.<\/p>\n\n\n\n<p class=\"landing-btn landing-btn--primary wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/contact\/\">Request a Non-Binding Marketing Consultation<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO and GEO Be Found \u2013 on Google and in AI Answers A good ranking on Google is no coincidence. We optimize your website technically and content-wise so that you are reliably found for relevant search queries \u2013 organically, permanently, and measurably. More and more people are not only asking Google but also AI assistants \u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11532,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11260","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/pages\/11260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/comments?post=11260"}],"version-history":[{"count":2,"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/pages\/11260\/revisions"}],"predecessor-version":[{"id":11924,"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/pages\/11260\/revisions\/11924"}],"up":[{"embeddable":true,"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/pages\/11532"}],"wp:attachment":[{"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/media?parent=11260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}