{"id":11383,"date":"2025-09-13T16:55:12","date_gmt":"2025-09-13T14:55:12","guid":{"rendered":"https:\/\/www.saasweb.agency\/copy-content-landing-pages\/"},"modified":"2026-10-27T18:03:08","modified_gmt":"2026-10-27T17:03:08","slug":"copy-content-landing-pages","status":"publish","type":"page","link":"https:\/\/www.saasweb.agency\/en\/services\/content-marketing\/copy-content-landing-pages\/","title":{"rendered":"Copy, Content &amp; Landing Pages"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-custom-content-position is-position-center-left landing-hero\" style=\"min-height:560px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"2560\" height=\"1200\" class=\"wp-block-cover__image-background wp-image-10746 size-full\" alt=\"\" src=\"https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel.webp 2560w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-300x141.webp 300w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-1024x480.webp 1024w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-768x360.webp 768w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-1536x720.webp 1536w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-2048x960.webp 2048w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-960x450.webp 960w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-600x281.webp 600w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-50x23.webp 50w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-150x70.webp 150w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-400x188.webp 400w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-100x47.webp 100w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-250x117.webp 250w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/texte-titel-1000x469.webp 1000w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#0b242b\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Content that works<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Copy, Content, and Landing Pages<\/h1>\n\n\n\n<p class=\"landing-hero__lead wp-block-paragraph\">Quality content determines whether visitors stay and take action. We develop copy, landing pages, and content structures that are easy to understand and contribute to measurable results. <\/p>\n\n\n\n<div class=\"wp-block-group landing-hero__actions is-layout-flex wp-block-group-is-layout-flex\">\n<p class=\"landing-btn landing-btn--primary wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/contact\/\">Talk to us<\/a><\/p>\n\n\n\n<p class=\"landing-btn landing-btn--ghost wp-block-paragraph\"><a href=\"#ablauf\">How your landing page is created<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns landing-facts is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">1 Goal<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">per landing page \u2013 and only one<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">Mobile<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">designed mobile-first, usable on every device<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">SEO<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">integrated directly into the writing process<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">Testing<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">instead of rebuilding based on gut feeling<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-columns landing-feature is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Landing Pages<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Landing Pages for Campaigns<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A landing page has one goal and only one. We plan and create pages that achieve exactly that goal. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list landing-checklist\">\n<li><strong>One goal:<\/strong> one campaign, one goal, one page<\/li>\n\n\n\n<li><strong>Usability and UX:<\/strong> clear structure, short paths, mobile-optimized<\/li>\n\n\n\n<li><strong>Conversion:<\/strong> lean forms, clear calls-to-action<\/li>\n\n\n\n<li><strong>Storytelling:<\/strong> problem, solution, benefit<\/li>\n\n\n\n<li><strong>Trust:<\/strong> customer testimonials, logos, seals of quality, case studies<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns landing-feature is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Content Marketing<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content that Attracts New Customers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With relevant content, you reach new customers and strengthen your brand.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list landing-checklist\">\n<li><strong>Articles:<\/strong> blog posts, how-to guides, white papers<\/li>\n\n\n\n<li><strong>Videos:<\/strong> product demos, tutorials, interviews<\/li>\n\n\n\n<li><strong>FAQs:<\/strong> answers to search queries and customer questions<\/li>\n\n\n\n<li><strong>Calls-to-action:<\/strong> clearly formulated and visibly placed<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group landing-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Services<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Services<\/h2>\n<\/div>\n\n<ul class=\"wp-block-list landing-checklist landing-checklist--2col\">\n<li>Concept and copy for landing pages<\/li>\n\n\n\n<li>Content strategy and topic planning<\/li>\n\n\n\n<li>Keyword research and SEO optimization<\/li>\n\n\n\n<li>A\/B testing and continuous improvement<\/li>\n\n\n\n<li>Technically correct integration of forms and tracking<\/li>\n\n\n\n<li>Implementation in CMS such as <a href=\"https:\/\/www.saasweb.agency\/en\/software\/technologies-frameworks\/wordpress\/\">WordPress<\/a> or <a href=\"https:\/\/www.saasweb.agency\/en\/software\/technologies-frameworks\/craft-cms\/\">Craft<\/a><\/li>\n<\/ul>\n\n<div id=\"ablauf\" class=\"wp-block-group landing-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Process<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Your Landing Page is Created<\/h2>\n<\/div>\n\n<ol class=\"wp-block-list landing-steps\">\n<li><strong>Clarify goal and target audience<\/strong> What should visitors do \u2013 inquire, book, download? And what terms do they use to search for it? <\/li>\n\n\n\n<li><strong>Structure and copy<\/strong> Headlines, benefit arguments, and calls-to-action that match this query \u2013 concise, concrete, and without filler words<\/li>\n\n\n\n<li><strong>Implementation in the CMS<\/strong> with forms, tracking, and fast loading times \u2013 just as easy to use on a smartphone as on a desktop<\/li>\n\n\n\n<li><strong>Measure and improve<\/strong> We analyze clicks and inquiries and test variants instead of rebuilding based on gut feeling<\/li>\n<\/ol>\n\n<div class=\"wp-block-group alignfull landing-approach has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Sustainable<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content with Long-Term Impact<\/h2>\n\n\n\n<div class=\"wp-block-columns landing-approach__grid is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Copy that Google Understands<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We coordinate page titles, meta descriptions, subheadings, and internal links during the writing process. The text remains written for humans: those who read and understand a page stay longer \u2013 and that is exactly what search engines reward. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Content You Can Maintain Yourself<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We build landing pages and content pages using blocks in the editor that you can reuse for further campaigns: new headline, new image, new form destination \u2013 without needing a developer every time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group landing-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Other Topics<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More from Content and Marketing<\/h2>\n<\/div>\n\n<div class=\"wp-block-columns landing-tiles is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column landing-tile is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-tile__badge landing-tile__badge--icon landing-tile__badge--bulb wp-block-paragraph\">Consulting<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consulting and Concept<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Understand first, then recommend: independent consulting from initial orientation to ongoing operation.<\/p>\n\n\n\n<p class=\"landing-tile__link wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/services\/planning\/consulting-and-conception\/\">More about consulting<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column landing-tile is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-tile__badge landing-tile__badge--icon landing-tile__badge--refresh wp-block-paragraph\">Relaunch<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Website Relaunch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Set up anew without starting from scratch \u2013 with organized migration, SEO preservation, and operation from a single source.<\/p>\n\n\n\n<p class=\"landing-tile__link wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/services\/planning\/website-relaunch\/\">More about relaunching<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column landing-tile is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-tile__badge landing-tile__badge--icon landing-tile__badge--megaphone wp-block-paragraph\">Marketing<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Online Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Search engine optimization, ads, and social media \u2013 so that you are found for relevant search queries.<\/p>\n\n\n\n<p class=\"landing-tile__link wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/services\/content-marketing\/online-marketing\/\">More about online marketing<\/a><\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group landing-cta has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Are you planning a campaign or new content?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tell us what visitors should do on your site \u2013 we will develop the copy, structure, and implementation for it.<\/p>\n\n\n\n<p class=\"landing-btn landing-btn--primary wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/en\/contact\/\">Talk to us<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Landing Pages Landing Pages for Campaigns A landing page has one goal and only one. We plan and create pages that achieve exactly that goal. Content Marketing Content that Attracts New Customers With relevant content, you reach new customers and strengthen your brand. Services Our Services Process How Your Landing Page is Created Sustainable Content \u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11532,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11383","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/pages\/11383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/comments?post=11383"}],"version-history":[{"count":2,"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/pages\/11383\/revisions"}],"predecessor-version":[{"id":11930,"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/pages\/11383\/revisions\/11930"}],"up":[{"embeddable":true,"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/pages\/11532"}],"wp:attachment":[{"href":"https:\/\/www.saasweb.agency\/en\/wp-json\/wp\/v2\/media?parent=11383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}