{"id":11510,"date":"2025-09-13T11:55:17","date_gmt":"2025-09-13T09:55:17","guid":{"rendered":"https:\/\/www.saasweb.agency\/marketing-en-ligne\/"},"modified":"2026-10-27T13:30:06","modified_gmt":"2026-10-27T12:30:06","slug":"marketing-en-ligne","status":"publish","type":"page","link":"https:\/\/www.saasweb.agency\/fr\/prestations\/contenu-marketing\/marketing-en-ligne\/","title":{"rendered":"Marketing en ligne"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-custom-content-position is-position-center-left landing-hero\" style=\"min-height:560px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"2560\" height=\"1200\" class=\"wp-block-cover__image-background wp-image-10650 size-full\" alt=\"\" src=\"https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel.webp 2560w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-300x141.webp 300w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-1024x480.webp 1024w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-768x360.webp 768w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-1536x720.webp 1536w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-2048x960.webp 2048w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-960x450.webp 960w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-600x281.webp 600w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-50x23.webp 50w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-150x70.webp 150w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-400x188.webp 400w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-100x47.webp 100w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-250x117.webp 250w, https:\/\/www.saasweb.agency\/wp-content\/uploads\/2026\/10\/marketing-titel-1000x469.webp 1000w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#0b242b\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Marketing en ligne<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Marketing en ligne \u2014 visible, pertinent, performant<\/h1>\n\n\n\n<p class=\"landing-hero__lead wp-block-paragraph\">Gr\u00e2ce \u00e0 un marketing en ligne cibl\u00e9, nous mettons ta marque sous les bons yeux \u2014 au bon moment, au bon endroit. Parce que nous associons le marketing \u00e0 une expertise technique, tout commence chez nous par le site web lui-m\u00eame : optimisation pour les moteurs de recherche, contenus \u00e0 valeur ajout\u00e9e et landing pages. S\u2019y ajoutent les annonces et les r\u00e9seaux sociaux.  <\/p>\n\n\n\n<div class=\"wp-block-group landing-hero__actions is-layout-flex wp-block-group-is-layout-flex\">\n<p class=\"landing-btn landing-btn--primary wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/fr\/contact\/\">Demander un audit marketing<\/a><\/p>\n\n\n\n<p class=\"landing-btn landing-btn--ghost wp-block-paragraph\"><a href=\"#ranking\">V\u00e9rifier le classement<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns landing-facts is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">Visibilit\u00e9<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">plus de port\u00e9e gr\u00e2ce au SEO, au GEO, \u00e0 Google Ads et aux r\u00e9seaux sociaux<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">Contenus<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">des textes adapt\u00e9s, avec du contexte et les bons mots-cl\u00e9s<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">Mesurable<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">suivi, reporting, contr\u00f4le des co\u00fbts<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-facts__value wp-block-paragraph\">RGPD<\/p>\n\n\n\n<p class=\"landing-facts__label wp-block-paragraph\">int\u00e9gration conforme de tous les outils<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-columns landing-feature is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-eyebrow wp-block-paragraph\">SEO et GEO<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00catre trouv\u00e9 \u2014 sur Google et dans les r\u00e9ponses de l\u2019IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon positionnement sur Google n\u2019est pas le fruit du hasard. Nous optimisons ton site web sur les plans technique et \u00e9ditorial afin que tu sois trouv\u00e9 de mani\u00e8re fiable sur des requ\u00eates pertinentes \u2014 de fa\u00e7on organique, durable et mesurable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus en plus de personnes ne se contentent pas d\u2019interroger Google, mais sollicitent aussi des assistants IA comme ChatGPT, Perplexity ou les aper\u00e7us IA de Google. Avec le GEO (Generative Engine Optimization), nous veillons \u00e0 ce que tes contenus y apparaissent \u00e9galement comme source \u2014 gr\u00e2ce \u00e0 une structure claire, des donn\u00e9es structur\u00e9es et des r\u00e9ponses \u00e0 de vraies questions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si un <a href=\"https:\/\/www.saasweb.agency\/fr\/prestations\/planification\/refonte-de-site-web\/\">relaunch de site web<\/a> est de toute fa\u00e7on pr\u00e9vu, nous s\u00e9curisons \u00e9galement tes classements existants.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list landing-checklist\">\n<li><strong>Strat\u00e9gie de mots-cl\u00e9s :<\/strong> combinaison de termes short tail et long tail pour la port\u00e9e et la pertinence<\/li>\n\n\n\n<li><strong>Optimisation OnPage :<\/strong> title, meta description, donn\u00e9es structur\u00e9es, maillage interne, SEO technique<\/li>\n\n\n\n<li><strong>Optimisation de contenu :<\/strong> pages conseils, articles de blog, sections FAQ et landing pages \u00e0 valeur ajout\u00e9e<\/li>\n\n\n\n<li><strong>SEO OffPage :<\/strong> backlinks de qualit\u00e9, annuaires sectoriels, articles invit\u00e9s et signaux locaux<\/li>\n\n\n\n<li><strong>GEO :<\/strong> pr\u00e9parer les contenus pour que les assistants IA les comprennent, les citent et y renvoient<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div id=\"ranking\" class=\"wp-block-group landing-form has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">V\u00e9rification du classement<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ta position dans les r\u00e9sultats de recherche Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Teste \u00e0 quelle position ta page se situe sur Google pour un mot-cl\u00e9.<\/p>\n\n\n        <div class=\"sw-serp-wrapper\">\n            <form method=\"post\" class=\"sw-serp-form\" style=\"margin-bottom:1rem\">\n              <input type=\"hidden\" id=\"sw_serp_nonce\" name=\"sw_serp_nonce\" value=\"2d1de001e6\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/fr\/wp-json\/wp\/v2\/pages\/11510\" \/>              \n              <p>\n                <label for=\"sw_serp_url\"><strong>Deine Ziel-URL<\/strong><\/label><br>\n                <input type=\"url\" id=\"sw_serp_url\" name=\"sw_serp_url\" required\n                  placeholder=\"https:\/\/example.com\/\"\n                  value=\"\" style=\"width:100%;max-width:520px\">\n              <\/p>\n              <p>\n                <label for=\"sw_serp_keyword\"><strong>Keyword<\/strong><\/label><br>\n                <input type=\"text\" id=\"sw_serp_keyword\" name=\"sw_serp_keyword\" required\n                  placeholder=\"z. B. website coach karlsruhe\"\n                  value=\"\" style=\"width:100%;max-width:520px\">\n              <\/p>\n\n              \n              <p>\n                <button type=\"submit\" class=\"button button-primary sw-serp-submit\">Ranking pr\u00fcfen<\/button>\n                <div class=\"sw-serp-status\" role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/div>\n              <\/p>\n            <\/form>\n\n            <div id=\"sw-serp-results\">\n                          <\/div>\n        <\/div>\n        \n<\/div>\n\n<div class=\"wp-block-group alignfull landing-approach has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Global<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">penser ensemble la technique, les contenus et les donn\u00e9es<\/h2>\n\n\n\n<p class=\"landing-approach__intro wp-block-paragraph\">Un marketing en ligne efficace ne fonctionne que si la technique, les contenus et l\u2019analyse s\u2019articulent. C\u2019est pourquoi nous associons le savoir-faire marketing \u00e0 notre expertise technique \u2014 de l\u2019optimisation du site web au contr\u00f4le des r\u00e9sultats. <\/p>\n\n\n\n<div class=\"wp-block-columns landing-approach__grid is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Technique<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De l\u2019optimisation du site web \u00e0 l\u2019int\u00e9gration conforme au RGPD de tous les outils marketing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Contenus<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Des guides, FAQ et landing pages qui r\u00e9pondent aux requ\u00eates et m\u00e8nent \u00e0 une demande.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Donn\u00e9es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un suivi et une mesure des conversions propres, une analyse continue, du reporting et des am\u00e9liorations.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"landing-btn landing-btn--primary wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/fr\/prestations\/contenu-marketing\/textes-contenus-et-landing-pages\/\">En savoir plus sur les textes, contenus &amp; landing pages<\/a><\/p>\n<\/div>\n\n<div class=\"wp-block-columns landing-feature is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-eyebrow wp-block-paragraph\">SEA et Ads<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une port\u00e9e payante avec strat\u00e9gie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec des campagnes publicitaires cibl\u00e9es, nous augmentons la port\u00e9e, la notori\u00e9t\u00e9 de la marque et les conversions. Nous nous chargeons de la conception, de la mise en \u0153uvre et de l\u2019optimisation continue \u2014 afin que tu tires le maximum de ton budget. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list landing-checklist\">\n<li><strong>Google Ads :<\/strong> annonces sur le R\u00e9seau de Recherche, campagnes Display et remarketing avec une strat\u00e9gie claire de mots-cl\u00e9s et de ciblage<\/li>\n\n\n\n<li><strong>Retargeting :<\/strong> reconqu\u00e9rir les visiteurs qui ont abandonn\u00e9 l\u2019achat ou la demande<\/li>\n\n\n\n<li><strong>Audiences similaires :<\/strong> \u00e9largir automatiquement les audiences performantes, sur la base de donn\u00e9es clients r\u00e9elles<\/li>\n\n\n\n<li><strong>Social Ads :<\/strong> publicit\u00e9s sur Meta (Facebook\/Instagram), LinkedIn, YouTube ou TikTok \u2014 adapt\u00e9es \u00e0 l\u2019audience et au budget<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns landing-feature is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-eyebrow wp-block-paragraph\">R\u00e9seaux sociaux<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e9sent au quotidien aupr\u00e8s de ton audience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9seaux sociaux ne sont pas une fin en soi. Bien utilis\u00e9s, ils deviennent le moteur de ta communication de marque. Nous t\u2019aidons \u00e0 planifier les contenus, \u00e0 d\u00e9velopper des communaut\u00e9s et \u00e0 renforcer les relations \u2014 de mani\u00e8re authentique et strat\u00e9gique.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list landing-checklist\">\n<li><strong>Strat\u00e9gie de contenu :<\/strong> planifier et mettre en \u0153uvre des contenus r\u00e9guliers, pertinents et \u00e0 valeur ajout\u00e9e<\/li>\n\n\n\n<li><strong>Community management :<\/strong> mod\u00e9ration, dialogue, r\u00e9action rapide aux commentaires et messages<\/li>\n\n\n\n<li><strong>Coop\u00e9rations et influenceurs :<\/strong> partenariats avec des marques ou des personnes pertinentes pour gagner en port\u00e9e<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group landing-section has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"landing-eyebrow wp-block-paragraph\">Autres th\u00e8mes<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce qui fait la force d\u2019un bon marketing<\/h2>\n<\/div>\n\n<div class=\"wp-block-columns landing-tiles is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column landing-tile is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-tile__badge landing-tile__badge--icon landing-tile__badge--bulb wp-block-paragraph\">Conseil<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conseil et conception<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019abord comprendre, puis recommander : un conseil ind\u00e9pendant, de la premi\u00e8re orientation jusqu\u2019\u00e0 l\u2019exploitation au quotidien.<\/p>\n\n\n\n<p class=\"landing-tile__link wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/fr\/prestations\/planification\/conseil-et-conception\/\">En savoir plus sur le conseil<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column landing-tile is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-tile__badge landing-tile__badge--icon landing-tile__badge--refresh wp-block-paragraph\">Relaunch<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relaunch de site web<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Repartir sur de bonnes bases sans repartir de z\u00e9ro \u2014 avec une migration structur\u00e9e, la s\u00e9curisation SEO et l\u2019exploitation aupr\u00e8s d\u2019un seul prestataire.<\/p>\n\n\n\n<p class=\"landing-tile__link wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/fr\/prestations\/planification\/refonte-de-site-web\/\">En savoir plus sur le relaunch<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column landing-tile is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"landing-tile__badge landing-tile__badge--icon landing-tile__badge--text wp-block-paragraph\">Contenus<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Textes, contenus &amp; landing pages<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Des textes, landing pages et structures de contenu compr\u00e9hensibles, orient\u00e9s vers des r\u00e9sultats mesurables.<\/p>\n\n\n\n<p class=\"landing-tile__link wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/fr\/prestations\/contenu-marketing\/textes-contenus-et-landing-pages\/\">En savoir plus sur les textes et landing pages<\/a><\/p>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group landing-cta has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">D\u00e9marrez avec un audit marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous analysons ta visibilit\u00e9 actuelle, tes annonces et ta pr\u00e9sence sur les r\u00e9seaux sociaux \u2014 et nous te montrons quelles actions te permettront de gagner plus de port\u00e9e et de leads \u00e0 court terme et durablement.<\/p>\n\n\n\n<p class=\"landing-btn landing-btn--primary wp-block-paragraph\"><a href=\"https:\/\/www.saasweb.agency\/fr\/contact\/\">Demander un conseil marketing sans engagement<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SEO et GEO \u00catre trouv\u00e9 \u2014 sur Google et dans les r\u00e9ponses de l\u2019IA Un bon positionnement sur Google n\u2019est pas le fruit du hasard. Nous optimisons ton site web sur les plans technique et \u00e9ditorial afin que tu sois trouv\u00e9 de mani\u00e8re fiable sur des requ\u00eates pertinentes \u2014 de fa\u00e7on organique, durable et mesurable. \u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11579,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11510","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.saasweb.agency\/fr\/wp-json\/wp\/v2\/pages\/11510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saasweb.agency\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.saasweb.agency\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.saasweb.agency\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saasweb.agency\/fr\/wp-json\/wp\/v2\/comments?post=11510"}],"version-history":[{"count":2,"href":"https:\/\/www.saasweb.agency\/fr\/wp-json\/wp\/v2\/pages\/11510\/revisions"}],"predecessor-version":[{"id":11894,"href":"https:\/\/www.saasweb.agency\/fr\/wp-json\/wp\/v2\/pages\/11510\/revisions\/11894"}],"up":[{"embeddable":true,"href":"https:\/\/www.saasweb.agency\/fr\/wp-json\/wp\/v2\/pages\/11579"}],"wp:attachment":[{"href":"https:\/\/www.saasweb.agency\/fr\/wp-json\/wp\/v2\/media?parent=11510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}