Online Marketing
Online Marketing – Visible, Relevant, Successful
With targeted online marketing, we bring your brand before the right eyes – at the right time, in the right place. Because we combine marketing with technical expertise, our process begins with the website itself: search engine optimization, value-added content, and landing pages. This is complemented by advertisements and social media.
Visibility
Increased reach through SEO, GEO, Google Ads, and social media
Content
Appropriate copy with context and the right keywords
Measurable
Tracking, reporting, cost control
GDPR
Compliant integration of all tools
SEO and GEO
Be Found – on Google and in AI Answers
A good ranking on Google is no coincidence. We optimize your website technically and content-wise so that you are reliably found for relevant search queries – organically, permanently, and measurably.
More and more people are not only asking Google but also AI assistants like ChatGPT, Perplexity, or Google’s AI Overviews. With GEO (Generative Engine Optimization), we ensure that your content appears there as a source – through clear structure, structured data, and answers to real questions.
If a website relaunch is planned anyway, we secure existing rankings at the same time.
- Keyword Strategy: A combination of short-tail and long-tail terms for reach and relevance
- On-Page Optimization: Title, meta description, structured data, internal linking, technical SEO
- Content Optimization: Guide pages, blog articles, FAQ sections, and landing pages with added value
- Off-Page SEO: High-quality backlinks, business directories, guest posts, and local signals
- GEO: Preparing content so that AI assistants understand, cite, and link to it
Ranking Check
Your Position in Google Search Results
Test which position your page holds for a keyword on Google.
Holistic
Integrating Technology, Content, and Data
Successful online marketing only works when technology, content, and analysis mesh together. That is why we combine marketing know-how with our technical expertise – from website optimization to performance monitoring.
Technology
From website optimization to the GDPR-compliant integration of all marketing tools.
Content
Guides, FAQs, and landing pages that answer search queries and lead to inquiries.
Data
Clean tracking and conversion measurement, continuous evaluation, reporting, and improvement.
SEA and Ads
Paid Reach with Strategy
With targeted ad campaigns, we increase reach, brand awareness, and conversions. We handle conception, implementation, and ongoing optimization – so you get the maximum out of your budget.
- Google Ads: Search ads, display campaigns, and remarketing with a clear keyword and target group strategy
- Retargeting: Re-engaging visitors who abandoned a purchase or inquiry
- Lookalike Audiences: Automatically expanding successful target groups based on real customer data
- Social Ads: Advertisements on Meta (Facebook/Instagram), LinkedIn, YouTube, or TikTok – tailored to target audience and budget
Social Media
Present in Your Target Group’s Daily Life
Social media is not an end in itself. Used correctly, it becomes the engine of your brand communication. We help you plan content, build communities, and strengthen relationships – authentically and strategically.
- Content Strategy: Planning and implementing regular, relevant content with added value
- Community Management: Moderation, dialogue, and fast response to comments and messages
- Partnerships and Influencers: Collaborations with suitable brands or individuals for greater reach
Further Topics
The Foundation of Good Marketing
Consulting and Conception
Understand first, then recommend: Independent consulting from initial orientation to ongoing operations.
Website Relaunch
Restart without starting from scratch – with organized migration, SEO safeguarding, and operations from a single source.
Texts, Content & Landing Pages
Texts, landing pages, and content structures that are understandable and contribute to measurable results.
Start with a Marketing Check
We review your current visibility, ads, and social media presence – and show you which measures will gain you more reach and leads in the short and long term.