New life for your website
Website Relaunch – Rebuild without starting from scratch
At some point, a website no longer performs: the design feels outdated, the CMS is nearly impossible to maintain, the layout breaks on smartphones, and every small change becomes a major project. A relaunch brings the site up to date technically and aesthetically—without losing the content, visibility, and trust you have built over the years.
SEO Preservation
Redirects instead of lost rankings
Migration
Organized content migration to the new system
All-in-one solution
Relaunch, hosting, and maintenance
Relaunch or revision
When a relaunch makes sense
Not every website needs to be rebuilt from the ground up—often a revision is enough. A full relaunch is worthwhile when several of these points apply.
Unsure which applies to you? We can clarify that during a consultation.
- The design is outdated and no longer fits your current brand identity.
- The site is difficult to use on mobile devices or is not responsive at all.
- The CMS is no longer maintained, is insecure, or can no longer be updated (e.g., an old TYPO3 or WordPress installation).
- Maintaining content is cumbersome because the structure has grown organically over time and become cluttered.
- Loading times are poor—this deters users and search engines alike.
- Data protection or accessibility are not properly implemented.
- New requirements—multilingualism, shop, portal, booking system—can no longer be mapped on the existing foundation.
Services
What our relaunch includes
Inventory Analysis
Before anything is built, we look at what is already there: structure, content, technology, and visibility. What works is kept. What is no longer needed is removed—deliberately and documented, not by accident.
Concept and Structure
We revise the site structure and navigation so that visitors find what they are looking for faster and the editorial team can maintain it more easily later. The foundation is how the site is actually used—not how it has historically grown.
Design and Implementation
A contemporary appearance that fits your brand—responsive, fast, and usable on all devices. Implemented on a CMS that fits your project and that you can operate reliably even after the handover.
Content and Data Migration
We transfer existing content into the new system in a structured manner—not via copy-and-paste, but organized so that texts, images, and documents land cleanly in the new data model. New texts and landing pages can be created upon request: Texts, Content & Landing Pages.
SEO Preservation
The most sensitive part of any relaunch: not losing visibility. Old addresses point to the new ones via redirects, the site structure remains search-engine friendly, and nothing that performed well disappears unnoticed. How to proceed afterward is shown in Online Marketing.
Legal and Data Protection
We set up the legal notice, privacy policy, cookie banner, and consent management in compliance with GDPR—on European infrastructure, without unnecessary data leakage to third parties.
Process
How a relaunch works
- Inventory and Goals Together, we clarify what the relaunch should achieve and what will be brought over from the existing site. The result is a clear framework instead of an open-ended wish list.
- Structure and Design Layout, navigation, and design are developed in coordination—you see early on where the journey is headed, rather than being presented with a finished product at the end.
- Development and Migration We implement the site technically and migrate the content into the new system. Testing takes place in a separate environment, not during live operation.
- Testing and Fine-tuning Before going live, we check functions, display on various devices, loading times, and redirects. You can review the new site in peace beforehand.
- Go-live and Handover The switch-over moment is planned, not left to chance. Afterward, we show you how to maintain the site—and, if desired, continue to handle operation and maintenance.
Technology
Technology that fits you
We do not force a solution but choose the system based on your project. The decisive factor is not the name of the system, but that you can operate it reliably afterward and that we can run it securely.
Switching from TYPO3
We migrate existing TYPO3 installations to a more maintenance-friendly foundation upon request.
Operation
Relaunch and operation from a single source
A relaunch does not end with the go-live. Whoever builds the site should also be able to operate it—otherwise, the search for someone to handle updates, security, and availability begins after the project. With us, both come from a single source.
Managed Hosting
On certified infrastructure in Europe.
Updates and Backups
We install updates, back up the site, and are available if anything happens.
No dependency
The website belongs to you; a move is possible at any time.
A relaunch that lasts – designed, migrated, and operated by one team.
Other Topics
Everything regarding your relaunch
Consulting and Concept
Understand first, then recommend: independent consulting from initial orientation to ongoing operation.
Copy, Content & Landing Pages
Texts, landing pages, and content structures that are easy to understand and contribute to measurable results.
Online Marketing
Search engine optimization, ads, and social media—so that you are found for relevant search queries.
FAQ
Frequently asked questions about relaunching
How long does a website relaunch take?
That depends primarily on the scope and content. A smaller corporate website is often implemented in a few weeks; large presences with a lot of content and coordination take correspondingly longer. You will receive a realistic schedule after the inventory analysis.
Will I lose my Google rankings through the relaunch?
Not if it is properly planned. We record all important addresses beforehand, set up redirects from old to new, and check them before going live. Brief fluctuations after the switch are normal—we avoid permanent losses this way.
Will my website stay online during the relaunch?
Yes. The new site is created on a separate test environment, while the old one continues to run. The switch is only made once everything has been checked—planned and with the shortest possible transition time.
Can my existing content be transferred?
Yes. We transfer texts, images, and documents into the new system in a structured manner. At the same time, a relaunch is a good opportunity to weed out outdated content and revise important pages.
Relaunch or revision – what do I need?
If the technology and CMS are still viable, a revision of design and content is often sufficient. If the system is outdated, insecure, or too inflexible, a relaunch is worthwhile. We can clarify this together in a free initial consultation.
Which CMS do you use for the relaunch?
Usually WordPress or Craft CMS—depending on how your content is structured and who maintains it. We migrate existing TYPO3 installations to a more maintenance-friendly foundation upon request.
Do I have to host the new website with you?
No. The website belongs to you; a move is possible at any time. However, if you wish, we can also handle hosting, updates, and maintenance—then everything comes from a single source.
Ready for the relaunch?
Tell us where your website stands today. We will look at the existing site and tell you whether a relaunch or a revision is the better path.